How I work

Never worked with a copywriter before? Not sure how it all works?

Don’t worry, it’s actually very easy. I take care of the how’s, what’s and when’s, leaving you to focus on your business while the magic happens.

To give you an idea of what to expect, my typical process looks like this.


Step 1. Get in Touch

To get the ball rolling, simply head over to my contact page and tell me a bit about yourself and the type of project you have in mind. Getting started is that easy.


Step 2. Tell me about your project

Next, I’ll ask you to fill in a short briefing questionnaire about the details and timelines of your project.
Anything you’re not sure about or don’t know how to answer, we can clear up on our discovery call.


Step 3. Discovery Call

Once I receive your questionnaire, we’ll schedule a short discovery call to finalise the project scope and clear up any questions you may still have.


Step 4. Project Proposal

Now that I have a good idea of your project, I’ll email my proposal covering:

  • What I’ll deliver and by when (the scope)
  • How much it’s going to cost
  • Project terms and conditions

If you are happy to proceed, simply sign and send back the project agreement form.

I’ll then send an invoice for a 50% commencement fee. Once I receive your payment, your booking is secured. For jobs less than $350, I’ll ask for payment upfront.


Step 5. Briefing and research

This is the most important step of the project and where I’ll spend most of my time.

Because understanding you, your brand, and what makes your audience tick is what helps me to write the kind of copy you’re looking for.It helps make for less work in the revision stages as well (a win for us both).

How I research will be different for every project, but it can include:

  • A survey for you to complete
  • A strategy call for us to nut out the details
  • Me mining your customer testimonials, case studies, product reviews or other feedback for copy gold
  • Me interviewing your community members or customers or creating a survey for them to complete
  • Getting SEO keyword research done (I outsource this to a pro)
  • Reading anything and everything from all your background materials, style guides and marketing material
  • Stalking your competition


Step 6. Writing and Revisions

Now the fun begins. I’ll use what I’ve learned to write the first draft.

Once I get started writing I might need more info. Which means I may come back to you with questions or I might suggest we do some more research.

I use Google Docs because it’s super easy to use and is great for collaboration. I’ll send you a quick video with the first draft with some quick pointers on using it.


I’ll send the first draft in Google docs so you can review, comment and markup any changes you’d like to see.

Sometimes I nail the first draft but to make sure you get a final result you’re happy with, you get two rounds of revisions and amends.

If you receive new information or you have a change of direction, I’m of course happy to do additional changes, but these additional revisions will come at an extra cost.

I’ll send an invoice for the final 50% payment along with the first draft. Payment terms are 14 days. Which is also the revisions and amendments period (to make sure we keep our momentum going and get fantastic copy your happy with completed on time).

Once the final invoice is paid, I’ll transfer ownership (the copyrights) of the content over to you.


Step 7. Finishing the project

Once you sign off on the final copy, I’ll have it professionally proofread to make sure it’s typo free.
I’ll then send you the final copy in Google Docs (of the format of your choice), ready for you to use how you wish.


Step 8. Review

Once the project is finished, I’ll ask you for a short review of my services so I see what’s working and where I can improve my services. I’ll also ask for a testimonial so future clients know what it’s like working with me.

Want to learn more?

My Services

  • How I can help

About Me

  • How I became a copywriter

What I Charge

  • How I price projects

Have a project in mind?

Get in touch for your free, no obligation quote.

My badges of honor.